Media Kit — WaPay

Logo

The wordmark is two-tone, no space, capital W and P. "Wa" takes the background's opposite — white on dark, Midnight on light. "Pay" is always WaPay Green #22c55e, on dark and on light alike. The wordmark is a logotype, which WCAG exempts from contrast requirements, so it keeps the brand green at the one place the brand is being stated. See the colour rule below for green used as ordinary text. Don't italicise the wordmark or use any other green.

On dark

WaPay

PNG SVG icon SVG composite

On light

WaPay

PNG SVG icon

Colours

Tap a hex to copy. Use the green only as an accent. Surfaces sit on white or the midnight palette depending on the context — the WaPay site itself runs on white. Green is always WaPay Green #22c55e — fills, the two-tone wordmark, and green text alike. One green, no variants. Note that #22c55e reads at 2.3:1 on white: that is fine for the wordmark, which WCAG exempts as a logotype, and it is below the 4.5:1 AA threshold for ordinary text, so keep green text to short accents like eyebrows and avoid it for anything a reader has to read at length.

Primary

WaPay Green

#22c55e rgb(34, 197, 94)

Midnight

#0a0f1e rgb(10, 15, 30)

White

#ffffff rgb(255, 255, 255)

Green palette

WaPay Green

#22c55e rgb(34, 197, 94)

Green / base

#22c55e rgb(34, 197, 94)

Green / light

#4ade80 rgb(74, 222, 128)

Surfaces & text

Card

#111827 rgb(17, 24, 39)

Card hover

#1a2340 rgb(26, 35, 64)

Border

#1e293b rgb(30, 41, 59)

Text / primary

#f1f5f9 rgb(241, 245, 249)

Text / secondary

#94a3b8 rgb(148, 163, 184)

Text / muted

#64748b rgb(100, 116, 139)

Typography

Inter, served from Google Fonts. Numbers benefit from font-feature-settings: 'tnum'; when used in tables.

Black · 900 Get paid faster.

Extrabold · 800 Get paid faster.

Bold · 700 Get paid faster.

Semibold · 600 Get paid faster.

Medium · 500 Get paid faster.

Regular · 400 Get paid faster.

Voice

Plain English, no jargon. Short sentences. Verbs over nouns. "You" not "users". Avoid debt-collection language — we say "payment reminders".

Do

Write "WaPay" — one word, capital W, capital P.
Lead with the customer benefit: "Get paid in 30 seconds."
Say "small businesses", "sole traders", "trade businesses".
Refer to messages as "payment reminders" or "payment requests".
Use sentence case for headings and buttons.

Don't

Don't write "Wapay", "WAPAY", "Wa Pay", or "Wa-Pay".
Don't italicise the wordmark, or use a green outside the three above.
Don't set long passages of body copy in WaPay Green on white — it reads at 2.3:1. Green is for the wordmark and short accents.
Don't use words like "debt collection", "chase", "demand".
Don't say "platform" or "SaaS" — say "service" or "app".
Don't put a flag, country name, or region in marketing copy unless we explicitly target that region.

Boilerplate

A drop-in description for press releases, partner announcements, or app-store listings.

One-liner. WaPay is the simplest way for small businesses to get paid — invoices, payment links, and automatic reminders, all over WhatsApp.

Short. WaPay turns a single WhatsApp message into an invoice with a Stripe payment link. The customer taps Pay Now; the money lands in your bank. Automatic weekly reminders handle the follow-ups so you don't have to.

Long. WaPay is a back-office service for trade businesses, sole traders and small companies. Quotes, invoices, payments, payment reminders and customer records — all run from WhatsApp. No app to download, no dashboard to learn. Businesses send a single message; their customer receives a branded payment link and pays in one tap. WaPay only charges when a payment is collected, so there are no subscription fees and no risk to try.

Press contact

For interviews, embargoed news, or anything that doesn't fit a form.

Email support@wapay.ai and we'll respond within one business day.

For routine support, customers should go through their in-app chat instead.